News

Google Business Profile news

What changed in Google Business Profile, what it means for a small business, and whether you need to do anything about it.

3 min readvia Search Engine Journal — Local Search

Can AI tools actually read your website?

Search Engine Journal reports on what stops AI systems reaching local business pages — blocked crawlers and stale old URLs. What owners should check.

Read
3 min readvia Search Engine Roundtable

Google emails when it spots a spike in spam reviews

Search Engine Roundtable reports Google is emailing business owners when it removes a spike of spam reviews — and pausing new reviews for a few days.

Read
3 min readvia Search Engine Roundtable

You get four days to reject edits to your profile

Search Engine Roundtable reports Google's help docs now say you have four days to accept or reject a user-suggested edit to your Business Profile.

Read
3 min readvia Near Media

ChatGPT's local answers skip Google reviews, study finds

Near Media reports a study finding ChatGPT's local recommendations drew on Bing, Yelp, Foursquare, TripAdvisor and BBB — not Google reviews. What it means for you.

Read
3 min readvia Search Engine Roundtable

Map pins in the ocean for service area businesses

Search Engine Roundtable reports a Google Maps bug putting some service area business pins out at sea. What it means and what to do.

Read
3 min readvia Search Engine Roundtable

Google adds a rule on misusing profile support

Search Engine Roundtable reports Google has added a "Misuse of support channels" policy. Repeated unfounded complaints can get all future ones rejected.

Read
3 min readvia Search Engine Roundtable

Google Maps now asks for sign-in to read all reviews

Search Engine Roundtable reports Google Maps is prompting people to sign in before they can read every review or sort them. What it means for your business.

Read
3 min readvia Near Media

Survey: most people check you elsewhere before calling

Near Media reports on a SOCi survey suggesting most customers verify a local business across reviews, search and social before making contact.

Read
4 min readvia Search Engine Journal — Local Search

AI search is 1–2% of local calls, CallRail reports

Search Engine Journal reports figures from CallRail and consultant Steve Wiideman on how many local leads actually come from AI assistants — and what to do.

Read
3 min readvia Search Engine Roundtable

Fake Phone Numbers in Google Maps Photos

Search Engine Roundtable reports scammers uploading photos with fake phone numbers to Google Business Profiles. How to check yours and what to do.

Read
3 min readvia Search Engine Journal — Local Search

Google Brings Back View Counts For Profile Posts

Google says view counts are returning to Business Profile posts, covering updates, offers and events from the past 18 months. What it means for your business.

Read
3 min readvia Search Engine Journal — Local Search

Google's review rules and 'mention my name' cards

A Search Engine Journal webinar recap reports Google changed its Maps content policy in April, ruling out review requests that name staff. What to check.

Read
3 min readvia Search Engine Roundtable

Google Confirms Local Service Ads Bug Affecting Profiles

Search Engine Roundtable reports some Local Service Ads accounts were unlinked from Google Business Profiles. Google says a bug is being fixed.

Read
3 min readvia Near Media

Near Media: Reviews Decide the Click Without a Brand

Near Media's study of legal search found that when a searcher doesn't recognise any business, reviews become the single biggest factor in who gets contacted.

Read
Browse the guides